Pick your channels and marketing tactics based on informed guesses about your customers and adjust as the results come in.īut before we dive into the specific tactics that get results, it’s essential that we first zoom out to understand more about your specific customers, your products, and what products fit their needs. Good marketing must fit the market you’re in. The different tactics and channels that work best will be those that fit both your product and your business model. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. There are tons of marketing tactics out there.
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